Louisville Cardinals basketball player Hercy Miller has made headlines after signing a $2 million endorsement deal, marking a significant milestone in the world of college sports. This major endorsement deal follows a recent rule change by the NCAA that allows student-athletes to profit from their name, image, and likeness (NIL).
Miller, the son of rapper and entrepreneur Master P, is among the first to benefit from the new NCAA regulations. This groundbreaking endorsement deal is expected to pave the way for more college athletes to secure lucrative partnerships with brands. The NCAA’s NIL rule change, which went into effect on July 1, 2021, opened the door for student-athletes to earn money through endorsements, sponsorships, and other opportunities related to their personal brand.
Hercy Miller’s endorsement deal is one of the largest known agreements under the new rules, highlighting the potential financial opportunities available to athletes in the NCAA. The deal not only represents a major win for Miller but also signifies a shift in how college athletes can leverage their popularity and athletic achievements to secure financial gains while still participating in collegiate sports.
